A recent article published by www.wheelsunplugged.com announced that a Toyota pilot program called ‘Toyota U Trust’ is expanding after receiving an encouraging response.

The program aims to facilitate sales  offering customers in India an opportunity to exchange their old cars of any make for a brand new Toyota. The program also caters to customers who want to exchange their cars for pre-owned Toyota vehicles. To further motivate new customers, ‘Toyota U Trust’ will include many value added services such as free car service options and financing options.

Sandeep Singh, deputy managing director at Toyota said, “The used car market in India is almost as big and important as the new car market. Toyota U Trust aims at encouraging the sales of our new compact car – Etios, enhancing dealer profitability, and increasing the residual value of Toyota vehicles, which will in turn help increase the new car sales. We wish to heighten the customer experience and ensure transparency while all customers are treated at par with new car customer. We will cover 20 outlets in 15 cities by the end of 2010.”

Would a similiar program offered in the US be a success? Would new car buyers find free auto service and competitive financing among other value-added features valuable? Let us know what you think!