In the spirit of the holiday season, Scion, a division of Toyota Motor Sales, has launched a special holiday toy program which helps servicemen and women currently deployed overseas to send their children a miniature die cast or plush tC at no cost, along with a personalized message from the service member.

“We can only imagine how difficult it must be for our brave, dedicated servicemen and women to be apart from their children over the holidays,” says Jack Hollis, Vice President of Scion. “Though it’s a simple gesture, keeping families connected and putting smiles on children’s faces – that’s what this season is all about.”

To support U.S. troops, Scion is working closely with Morale, Welfare and Recreation (MWR) of the Army, Navy, Air Force, Marine Corps and Coast Guard’s commercial sponsorship units. Currently deployed service members, or those who are preparing to deploy, can easily request that their child receive a miniature Scion die cast tC before the January 1, 2010 deadline by visiting http://www.scion.com/holiday/