An industry publication, Advertising Age, has named the Toyota Prius as one of their picks for ‘Products of the Decade‘. The publication sites the Prius with changing consumer behavior and inciting other car companies to ‘go green’.

Other products of the decade include Guitar Hero, WII, and the Apple iPod.

The Toyota Prius was one of the worlds first hybrid vehicles, thereby prompting other manufacturers to follow suit. Despite the additional competition, the Prius has remained the most popular hybrid in the US. Hollywood has embraced the new technology gaining endorsements from the likes of Cameron Diaz, Leonardo DiCaprio and Larry David.

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