Fifteen short years ago, Prius was the new kid on the block. A lot has changed in that time. We at Gresham Toyota sell quite a few Prii, but that has become a nationwide trend. According to a recent article in Businessweek, in Q1 2012, only bigger brother Toyota Corolla and the Ford Focus sold more units.
Earlier this month Toyota announced it has sold over four million hybrid vehicles. With hybrid variations for many of its cars and four vehicles in the Prius family (the third-generation Prius, the Prius Hybrid, the five-door Prius v, and the newcomer Prius c), the company proves that the market for fuel-efficient and eco-friendly vehicles is continuing to grow.
U.S. demand is projected to outpace supply by 30,000 units in 2012 as the brand grows globally, especially in its home country of Japan. Barring unforeseen circumstances along the lines of the 2011 earthquake and tsunami, which slowed global production, approximately 220,000 new Prii will be designated for the U.S. market.
The Prius, with the Corolla and midsize Camry, the top-selling car in the U.S. for the past 10 years, now give Toyota three of the top 10 selling cars in the States.