Archive for the ‘Scion’ Category

In the spirit of the holiday season, Scion, a division of Toyota Motor Sales, has launched a special holiday toy program which helps servicemen and women currently deployed overseas to send their children a miniature die cast or plush tC at no cost, along with a personalized message from the service member.

“We can only imagine how difficult it must be for our brave, dedicated servicemen and women to be apart from their children over the holidays,” says Jack Hollis, Vice President of Scion. “Though it’s a simple gesture, keeping families connected and putting smiles on children’s faces – that’s what this season is all about.”

To support U.S. troops, Scion is working closely with Morale, Welfare and Recreation (MWR) of the Army, Navy, Air Force, Marine Corps and Coast Guard’s commercial sponsorship units. Currently deployed service members, or those who are preparing to deploy, can easily request that their child receive a miniature Scion die cast tC before the January 1, 2010 deadline by visiting http://www.scion.com/holiday/

It’s slightly larger than a Smart Car, but has all the style of a Scion. The iQ is rumored to be coming to North America in early 2011. The pictures below are from the New York Auto Show last year. The large tires and bowed out fenders will not be standard equipment. This will be a nice addition to the Scion line up which includes the Tc, xA and Xb.

It may have looked like a giant Scion dealership, but it wasn’t.

Instead, the Scion-filled parking lot at Knott’s Berry Farm was the result of a special promotion, where Scion owners bearing gifts for a holiday toy drive earned themselves free admission to Haunt.

The event, sponsored by the Toyota-owned carmaker, attracted about 10,000 people and an equal number of toys for the Marine Corps Reserve Toys for Tots program, Knott’s spokeswoman Meghan Gardner said.

Scion also paid for more than 200 Camp Pendleton Marines to attend Haunt.

Some of the Scion owners began showing up to Knott’s as early as noon. Scion has sponsored a yearly Haunt night since 2004.