Archive for the ‘Portland Scion Dealer’ Category

The Toyota Prius, the best-selling hybrid in America, is now offering a brand new performance package that first made its debut at the 2010 Specialty Equipment Market Association (SEMA) Show. Based off of the PLUS hybrid performance line created by Toyota Racing Development (TRD), the Prius PLUS package offers a dynamic new option previously foreign to hybrid owners. 

The PLUS package adds two compelling features for the growing hybrid segment: performance handling and visually appealing accessories that create a sporty look. Toyota is hoping this will further position the Prius as the ultimate balance between Eco and high-performance technology.

Available in limited quantity, the PLUS package also features a seven-piece aerodynamic kit that results in an aggressive and lower-profile stance. This includes newly-designed front and rear bumper spoilers, side skirts, and rear diffuser – all of which combine to reduce the vehicle’s coefficient of drag while maintaining class-leading fuel economy.

Several new factors contribute to the PLUS package’s improved handling, most notably the track-tuned springs which lower the vehicle 1.1 inches in the front and 1.3 inches in the rear. A liquid metal protective finish, limited edition PLUS logo floor mats, and race-inspired 17 inch alloy wheels round out the exclusive look of the PLUS package.

Looking for your own innovative Toyota car, truck or SUV? Check out our selection of new and used vehicles on our website 24/7 @ greshamtoyota.com!

We at Gresham Toyota are very thankful for our wonderful customers. Congratulations to everyone who purchased from us recently. Thank you for your business, and we hope to see you all again very soon!

We hope you love your 2011 Tundra, Marc!

We hope you love your 2011 Prius, Sarah! Thank you very much!

We hope you love your 2011 Camry, Lucy! Thank you for coming in!

Thank you so much for your business, Heather! We hope you love your brand new Tacoma!

Looking for your own innovative Toyota car, truck or SUV? Check out our selection of new and used vehicles on our website 24/7 @ greshamtoyota.com!

Toyota has finally produced a Scion that is certain to be embraced by sport compact enthusiasts. As Motor Trend reports, the Scion FR-S, which is being showcased at the New York Auto Show, is poised to re-ignite enthusiasts’ passion for the brand.

The FR-S was modeled in part after the popular AE86 Toyota Corolla. As a continuation of the Toyota Subaru collaborations, the FR-S sports a Subaru-sourced 2.0-liter boxer engine – the underpinnings of which were co-developed with the company. The engine has been updated with port and direct fuel injection, which Toyota is calling DS-4.  Although official power figures have not been released, the engine could produce as much as 200 horsepower.

The concept features an aggressive body kit, 20-inch wheels (8.5 inches wide in the front and a massive 10.5 inches wide in the rear), and motorcycle-style 18-inch annular carbon ceramic Matrix rotors. With its hot new design and promising performance components, we hope the Scion FR-S is just the first in a string of very intriguing products.

Looking for your own innovative car, truck or SUV? Check out our selection of new and used vehicles on our website 24/7 @ greshamtoyota.com!

How would you use Toyota technology to make a better world? That’s the question the car company has posed in their new ad campaign. The technology for a better world continues Toyota’s dedication to social and environmental responsibility.
Here’s one of the first videos of the campaign:







Looking for your own innovative Toyota car, truck or SUV? Check out our selection of new and used vehicles on our website 24/7 @ greshamtoyota.com!

Toyota President Akio Toyoda

Toyota has long been an innovator in the auto industry, and now the company will be using some of that innovation to improve traffic safety. As reported by The Detroit News, Toyota Motor Corp. will be establishing a safety research center in Ann Arbor that will work with U.S. hospitals, federal agencies and research institutions to find ways to reduce traffic deaths and injuries. Toyota has pledged to spend around $50 million over the next five years to fund the center.

Our investment will support collaborative research aiming to reduce driver distraction and increase the safety of vehicles, drivers, passengers and pedestrians.  – Akio Toyoda President Toyota Motor

Partners of the research center include the University of Michigan, The Children’s Hospital of Philadelphia Research Institute and Virginia Tech, among others. The center will focus on certain areas of safety improvement and will study vulnerable groups such as children, and elderly and teen drivers.

Looking for an innovative Toyota vehicle? We have a great selection of new and used vehicles on our website 24/7 @ greshamtoyota.com!