Author Archive

When people think of Toyota vehicles, innovation is often the first thing that comes to mind. The company has become famous for revolutionizing vehicular design, engines, and now production methods. In a recent article from the Detroit News, Toyota showcased its production plants where cars are being built like nowhere else on earth. One century after the Henry Ford assembly line, Toyota continues to prove that even the oldest conventions can be refined. At Gresham Toyota, we’re proud to offer these innovative vehicles on our lot.

Starting in 2008, Toyota began issuing a sizable number of recalls—large for any company, but especially one that was synonymous with quality. Toyota cars and trucks have been known to be dependable and reliable for decades, which was contrary to the issues experienced in 2008. The issue turned out where engineers least expected it: dated production methods. As Toyota cars and trucks became more popular, production at old plants had simply increased, not improved. Officials realized that in order to deliver the highest quality and quantity, new methods had to be developed.

As Toyota continually creates and implements new technologies, and demand can rise or fall week by week. Toyota knew its production plants had to be adaptable. Engineers began to move vehicles on wheeled platforms, which allowed the assembly line to be changed more quickly. Additionally, they created a “metal stamping” system that can mold and create numerous shapes of car doors. These seemingly small tweaks have already had a significant impact on the vehicles. Instead of halting all production for a single adjustment, these adaptive methods allow the whole process to continue at a normal pace. This doesn’t only mean an increase in production, but also that they’re produced without undue rush, so the famous Toyota quality remains high.

Looking for your own dependable Toyota car, truck or SUV? Check out our selection of new and used vehicles on our website 24/7 @greshamtoyota.com!

From dads and sons to husbands and wives, we have a great family of amazing customers at Gresham Toyota. Every week, as our way of showing thanks, we’re proud to post them here on our blog. Thank you all for joining the family! We’re so glad you chose Gresham Toyota for your new cars, trucks, and SUVs.

Enjoy your fuel savings with your 2012 Toyota Prius V, Freya!

It’s great to have you join the Gresham family, David and Ruth. We’re glad y’all found the perfect Toyota Camry!

John, enjoy your new rugged Toyota FJ Cruiser!

Lori and Richard, we’re thrilled you chose Gresham! Have fun in that 2004 Ford Explorer.

So great to meet you guys. That 2012 Toyota Prius looks great, Bob!

Thanks for choosing Gresham to find that 2000 Toyota Camry, Tracy!

Thanks for coming in, Jordan! Hope you two have fun with that 2006 Toyota Tacoma.

Welcome to the Gresham family, Carey and Jeff. Enjoy your new 2012 Toyota 4Runner!

Looking for your own dependable Toyota car, truck or SUV? Check out our selection of new and used vehicles on our website 24/7 @greshamtoyota.com!

Actually, they’re going to read emotions according to What Car?, a UK automotive magazine. Throughout the last decade, Toyota has been in development of a mood sensing technology. The goal is to create a fleet of cars that know when you’re angry or sad, since those moods tend to increase the likelihood of an accident. To some, this may sound like science fiction or the plot of Knight Rider, but it’s not. Market analysts predict we may see the technology on the Gresham Toyota lot in as little as six years.

Mood sensing is much more complicated than a ring that changes color. It requires a complicated network of cameras and motion sensors. Today’s Toyota technology can analyze 238 facial points to determine if someone is happy, sad, angry, or neutral. Studies show that sad and angry drivers pay less attention to road hazards and traffic conditions, and they’re less responsive to brake or swerve. To keep yourself and others safe, your Toyota could intervene and brake or steer to avoid a collision.

Toyota hopes this technology will make roads safer in the future, but the advancements could have more practical purposes too. Screens would dim when the car knew you weren’t looking at them, and mirrors would automatically adjust based on your height. While these developments exceed current capabilities, Toyota has always remained at the forefront of new technology. If future Toyota vehicles can sense your mood, they won’t just improve your driving experience: they’ll keep you and others safe.

Looking for your own dependable Toyota car, truck or SUV? Check out our selection of new and used vehicles on our website 24/7 @greshamtoyota.com!

It’s been another great week at Gresham Toyota. Throughout it we’ve met some amazing customers and outfitted them with some amazing vehicles. We’re thankful for everyone who joins the Gresham family, and we’re proud to showcase them here!

Congratulations on your 2008 Toyota Yaris, Kelsey! Thanks for coming into Gresham Toyota.

Have fun tearing up the roads in that 2007 Toyota Tacoma, Julian!

Napoleon, thanks so much for coming in. Enjoy your new 2009 Toyota Corolla!

It was great to meet you, Ryan! Have a blast with that 2003 Mitsubishi Eclipse.

So great to meet you, Sean! Have fun with your 2005 Chevrolet Silverado!

Thank you for choosing Gresham Toyota, Corey! Enjoy your new 2009 Pontiac Vibe

We hope you have a blast with that 2012 Scion TC, Riley!

We loved meeting you, Doug! You made a great choice with that 2012 Toyota Camry SE.

We’re so glad y’all came in, Allen and Tatyana! Enjoy that new 2012 Toyota Highlander with your new little bundle of joy

Looking for your own dependable Toyota car, truck or SUV? Check out our selection of new and used vehicles on our website 24/7 @greshamtoyota.com!

Now is about time most dealerships unload the last of their 2011 models. At Gresham Toyota, we know many of our customers want the newest and sleekest models that Toyota has to offer. We don’t only reserve discounts for the previous models on our lot. From Camry to Tundra, we have great Internet Specials for our 2012 vehicles as well!

2012 Toyota Highlander $28,185

2012 Toyota Camry LE $21,500

Toyota Tundra Platinum $43,252

2012 Toyota Corolla LE $16,470

2012 Prius Two $23,485

Looking for another great Toyota car, truck or SUV? Check out our selection of new and used vehicles on our website 24/7 @greshamtoyota.com!