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It’s official! The plural form of Prius is Prii (pronounced PREE-eye). After asking the public to vote on the plural possibilities through a marketing campaign, Toyota received thousands of votes from across the country.  The campaign featured the famous (and famously spoofed) John Lipton as he used his signature style to interview guests ranging from William Shakespeare to a child spelling bee champ. “Prii” received 25% of votes, while the “Prius” came in a close second with 24%.

Here’s the official announcement:







Check out our selection of Prii and other innovative Toyota cars, trucks and SUVs on our website 24/7 @ greshamtoyota.com with a full list of new and used vehicles!